Debbie L. Johnsen
27 Crugers Avenue
Croton-On-Hudson, NY 10520
djohnse@optonline.net
(914) 737-6893 (h)  (914) 473-3817 (c)

Online Media executive with both client and agency experience. 10 years working for a large Entertainment/Publishing company, Bertelsmann, in Product Management and Direct Marketing. Currently employed by an interactive agency as the Director of Online Media.

EXPERIENCE           

8/2006 - Present                      Singer Direct - an Omnicom Company                 Scarsdale, NY
Director, Online Media
Building online marketing campaigns for clients such as Gevalia Kaffe-a division of Kraft, Columbia House DVD club, Gerber Life Insurance, Restaurant.com, Scholastic, and others. Media planning and buying on CPA, CPM, and CPV basis. Offering clients guidance on Affiliate Program management. Communicating with clients on a regular basis to discuss campaign performance, offer structures and to present new marketing strategies. Working with ad networks to build keyword lists and optimize Contextual campaigns. Creating and reviewing insertion orders. Supervise Account Executive.

12/2006 (contract)                  October Media                                                            New York, NY
Competitive Analysis
Performed a competitive deep dive for Register.com. Researched main competitor's online media campaigns - ad placement, average spend, creative types and offers. Created document with data collected and included examples of banners.

9/2004 - 8/2006                       Rail Europe Group                                                    White Plains, NY
Online Marketing Manager - EBusiness
Managing media buys and scheduling for online ad campaigns, tracking of CTR and Impressions served. Working with Marketing Director on bidding and keyword buys for Google AdWords and Yahoo Search. Identifying where improvements can be made for search keyword landing pages and performing A/B testing. Maintaining and improving Organic rankings for pages. Communicating with site design team to ensure successful incorporation of each promotion. Compiling data on traffic and sales using Web Trends. Producing creatives for ad campaigns with staff copywriter. Using analysis to increase site usage, and improve user experience. Overseeing Commission Junction affiliate program and acquisition of new affiliate partners. Supervising Marketing Assistant.

3/2000 - 9/2004                         Rail Europe Group                                                   White Plains, NY
Online Producer/Designer - EBusiness
Online Producer for Rail Europe trade and consumer brands - Eurovacations.com, DER.com and AvantiDestinations.com. Member of site launch teams. Responsibilities include page building using HTML and Javascript, site updates and design, design and production of banner ads (static and animated gifs, Flash), creating bi-weekly Newsletter sent to 100,000+ consumers, and building co-branded sites for partner companies and tourist boards. Redesigned site to optimize usability and showcase site's unique features. Trained teams in BroadVision content management tools, and individual employees in Dreamweaver and Photoshop. Direct report to Executive Vice President of E-Commerce

                       
6/1999 - 3/2000                          Bertelsmann - BMG Direct, Inc.                               New York, NY
Associate Director, Products
Content development for Top Ten E-Commerce site:
www.bmgmusicservice.com. Create features and write promotional copy for the Web site. Member of new business development team, involved with branding of new initiatives. Issue competitive tracking reports highlighting online retailers and entertainment content sites. Source and price products to be sold on the Web and in direct mail catalogs. Control product inventory. Team Member for company Intranet development. Supervise staff of one Manager and several Coordinators.
                       
2/1997 - 6/1999                         Bertelsmann - BMG Direct, Inc.                                New York, NY
Product Manager
Provide content for Web site visited by millions of consumers. Write promotional copy describing products and edit copy. Source and price products to be sold on the Web, in direct mail catalogs and offered in print advertising for music club. Control product inventory. Work with Marketing department to develop strategies for positioning products. Manage two Coordinators and department workflow for offices in New York & Toronto.
                       
6/1993 - 2/1997                          Bertelsmann - BMG Direct, Inc.                                New York, NY
Assistant Product Manager
Primary staff member responsible for selecting products for print advertising and other new member acquisition projects. Targeted potential members from varied demographic profiles.
                       
3/1991 - 6/1993                          Bertelsmann - BMG Direct, Inc.                                New York, NY
Product Coordinator
Selected products for direct mail catalog. Wrote copy describing "Featured Selections" and other titles. Flowed text into catalog layouts using Quark.
                       
1/1990 - 3/1991                         Bertelsmann - BMG Direct, Inc.                                 New York, NY
Administrator
Selected products for direct mail catalog. Maintained music library and database.

EDUCATION                       
October 1989                             N.Y.U.                                                                             New York, NY
Bachelor's Degree, Major: Business and Music

May 2003                                   S.U.N.Y. Empire State College                                  Hartsdale, NY
Bachelor's Degree, Major: Web/Graphic Design

SKILLS
HTML, Dreamweaver, Photoshop, Image Ready, Flash, Double Click DART,  MS Office suite

References upon request